Spice & Soul is a specialised marketing and public relations agency with a difference. We are passionate about delivering for our clients and understand, through experience, how to achieve their goals. Spice & Soul has a dynamic team of marketers and PR professionals from across various industry backgrounds. We have a proven track record of extensive experience working successfully with retail and lifestyle brands to develop effective marketing and media strategies.
What Can We Do For You?
Public Relations
- Launch your brand and product with a sample range showing, followed up by media kit distribution.
- Drive your PR and product placement across those titles to which we all agree fit with the positioning of your brand and objectives.
- Work on building the aspirational nature of your product via title selection and focus.
- Identify and leverage opportunities to push your sales through your retail distribution.
- Build the narrative and the ‘story’ behind your brand, product or company (i.e. Build the profile of key personnel, communicate the history of your brand
- etc).
- Drive product placement across other mediums as agreed and desired.
- Be your creative copywriting department for all media releases and other media communications.
- Be accountable as evidenced by our ‘PR review process’ implemented upon our appointment to your account.
Strategic Marketing
- Develop your brand strategy including brand positioning and architecture.
- Manage strategy workshops and sessions with you to identify and maximise opportunities for your business and brand.
- Develop a marketing plan for you that meets your key business objectives.
- Develop media plans which best suit your business so that you reach your target audience and drive sales.
- Develop marketing activity plans in line with your marketing strategy.
- Write briefs for external agencies so that they meet your strategic objectives and provide clear direction.
- Provide research and analysis as required.
Marketing Implementation
- Develop an agreed calendar of marketing events and activities
- Creative concept development for marketing campaigns across all mediums
- Identify and develop marketing activities to support your brand position and to focus on driving sales and awareness of your product
- We will be your marketing department and will negotiate and leverage all marketing activities for your brand and business
- We will be accountable for all activities and will provide post analysis documentation to support this
We are committed to helping build successful brands through integrated marketing and public relations solutions. We understand your objectives and know how to go about achieving them. We get “the big picture”
spice & soul will ensure your company or products get noticed and will help drive your business forward.
“Exceeding expectations is our core promise”
